Competing against national brands and large movers can be daunting, but Moverbase has put together a list of actionable items in a 12 month plan to help you compete and win.
1. Own Your Local Market with Hyperlocal Targeting
Goal: Become the top-ranked and most recognized mover in your city.
Month 1–2 Targets
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Rank in the top 3 Google Map results for “movers near [your city].”
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List your business in 15+ local directories (Google, Yelp, BBB, Angi, Nextdoor, etc.).
Tasks
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Optimize your Google Business Profile: photos, service areas, posts weekly.
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Add neighborhood keywords (e.g., “Haddonfield to Cherry Hill movers”) to your website.
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Join or sponsor a local community group or chamber of commerce.
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Create one blog post per month about local moving topics (e.g., “Best Neighborhoods for New Grads in South Jersey”).
Month 3–6 Targets
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Build at least 10 backlinks from local websites or blogs.
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Get mentioned in at least one local news or community outlet.
💬 2. Build Trust Through Authentic Reviews & Referrals
Goal: Make your company the most trusted local name.
Month 1–2 Targets
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Collect 20 new Google reviews (with photos if possible).
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Achieve an average 4.8★ rating or higher.
Tasks
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Automate a “Review Request” email in Moverbase after each job.
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Personally text customers thanking them for their business.
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Create a “Review Us” landing page linked to Google/Yelp.
Month 3–6 Targets
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Launch a Referral Rewards Program (e.g., $25 gift card or 5% off).
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Track referral leads inside Moverbase via a custom field or tag.
Month 7–12 Targets
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Gain 100 total reviews.
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Generate 15% of jobs from referrals.
🎥 3. Showcase Personality Through Social Proof
Goal: Make your brand relatable, visible, and memorable online.
Month 1–2 Targets
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Create or revamp your social media pages (Instagram, Facebook, TikTok).
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Post 2–3 times per week.
Tasks
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Feature before/after photos, customer shoutouts, and team intros.
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Use local hashtags and tag neighborhoods.
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Highlight Moverbase dashboard screenshots showing your professionalism (e.g., “Same-day scheduling, zero confusion”).
Month 3–6 Targets
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Post a short “Move Day Story” video every week.
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Collaborate with local businesses (storage units, junk haulers, realtors) for shoutouts.
Month 7–12 Targets
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Run a small “Best Local Move Story” contest — customers submit photos and win a discount.
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Reach 1,000 followers or engagements per month.
⚙️ 4. Use Moverbase to Operate Like a Big Company
Goal: Deliver a seamless, professional experience that big brands can’t match locally.
Month 1–2 Targets
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Create job templates for at least 5 move types (1BR, 2BR, senior, campus, commercial).
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Set up automated emails for quotes, dispatch confirmations, and thank-yous.
Tasks
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Enable team task checklists inside Moverbase.
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Track lead sources (Google, referral, Facebook, etc.) for every job.
Month 3–6 Targets
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Measure job completion time, average move size, and customer satisfaction.
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Cut scheduling errors to zero.
Month 7–12 Targets
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Review analytics monthly and identify your most profitable job types.
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Launch online booking via Moverbase + website integration.
💡 5. Differentiate Through Unique Services
Goal: Offer services that big brands overlook.
Month 1–2 Targets
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Create one specialized move package (e.g., “Eco Move” or “College Move-In Special”).
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Design a one-page flyer for it.
Tasks
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Partner with a local recycler or donation center.
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Offer reusable moving bins and list that benefit prominently.
Month 3–6 Targets
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Add Senior Move Concierge or Small-Job Flat Rate service.
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Survey customers for what additional help they’d pay for.
Month 7–12 Targets
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Run a quarterly promotion (e.g., “Move Green Month”).
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Bundle service + storage + cleaning referral options.
💰 6. Market Smart, Not Big
Goal: Spend less, convert more.
Month 1–2 Targets
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Set a $300–$500 monthly ad budget.
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Test 2–3 geo-fenced Google Ads around high-income or college areas.
Tasks
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Add tracking numbers via Moverbase for each ad.
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Use Nextdoor Business Page and post local offers weekly.
Month 3–6 Targets
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Find your top 3 performing zip codes by conversion.
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Reduce cost per lead by 25%.
Month 7–12 Targets
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Sponsor one local school or sports team.
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Run seasonal campaigns — “Summer Move Special,” “College Move-Out,” “Winter Declutter Deals.”
❤️ 7. Personalize Every Customer Interaction
Goal: Turn every job into a repeat customer or ambassador.
Month 1–2 Targets
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Send a personal thank-you (email or handwritten) for every job.
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Tag customers in Moverbase as “Repeat” or “Referral” for easy tracking.
Tasks
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Create a “Customer Follow-Up” automation in Moverbase (1-month check-in).
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Start a monthly email newsletter (“Tips for Stress-Free Moves”).
Month 3–6 Targets
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Create a loyalty discount code for returning customers.
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Send holiday greetings or birthday messages.
Month 7–12 Targets
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Generate 10 repeat customers per quarter.
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Collect 5 video testimonials.
📈 Summary Table of Monthly Targets
| Month | Focus | Key Targets |
|---|---|---|
| 1–2 | Set foundation | Google profile, 20 reviews, 5 job templates |
| 3–4 | Build momentum | Referral program, local backlinks, first video posts |
| 5–6 | Optimize systems | Data tracking, first ad wins, add concierge service |
| 7–8 | Expand brand | Loyalty program, press mentions, 100+ reviews |
| 9–10 | Community push | Sponsor local team/event, video testimonials |
| 11–12 | Review & scale | Identify profitable move types, automate repeat jobs |
